A BOUTEA Brand Design
花斑茶社｜品牌規劃設計
2019年
Client:
A BOUTEA 花斑茶社
A BOUTEA is a new brand of milk tea shop based in Hong Kong.
The team of A BOUTEA had searched the top quality of tea leaves in Nantou, Taiwan and been trained by Taiwanese tea master to brew and blend a cup of great tea drink. After several meetings of brand brainstorming, OCTOSHIP and the client chose 'leopard' as a main brand image in order to correspond with the flagship product- 'brown sugar bubble series' (looks like spots on leopards), and furthermore we found a coincidence that the pronunciation between 'brew' tea and 'leopard' is really similar in local Cantonese dialect.
The name of English 'A BOUTEA' was evolved from 'about tea', and the speaking of 'BOU' is close to 'leopard' as well. The one and only aim of A BOUTEA is to keep making good tea with the best ingredients and sharing a wonderful time for tea with everybody!
『想要讓香港的朋友們，也能夠享受台灣的好茶。』 花斑茶社的出發點，最單純也最真摯的，就是希望能將傑出的台灣茶飲，分享給香港的朋友們。在籌措營運階段，花斑團隊已多次來到台灣中部，探訪品質優良、天然好味的茶種，並經在地茶飲達人的細心鍛鍊，將不凡的調飲手藝傳授給這群香港年輕人。
八號飛船在建立花斑茶社的視覺過程中，與團隊建立良好默契，才能讓飛船全權打造該店的品牌形象。而為什麼選用「豹」作為視覺主角呢？除了粵語的豹與「泡」茶的音近似，更因為花斑茶社主打的黑糖珍珠鮮奶，黑白交融的美味層次，彷彿點綴出花豹的優雅斑紋。我們設定了名稱、代表形象、顏色等，彷彿靈魂在品牌裡舒展，自己發展出故事，讓花斑茶社成為具備延伸性且具深度的品牌。
花斑茶社，準備伺機而動，將「好好味」的茶飲撲向香港市民！
Design - OCTOSHIP
Graphic Design - Wayne Lee, Ching Chen
Illustration - Wayne Lee
Project Management - Johnson Xie
Product Photography - REACHPEAK
【品牌設計】【海報】【攝影】【插畫】（餐飲業）／香港／連鎖企業／飲料店／手搖奶茶店／視覺規劃／周邊應用／專業拓展／復古主視覺／傳統日式／茶壺茶園茶業／烘焙煮水／LOGO/標準字／制服店卡／名片海報／紙袋提袋／餐飲文化／特色海報／創意繪製／人文藝術／廣告發想／文案撰寫／標題口號／創業精神／理念信念／菜單DM／傳單／商業攝影／飲品／規劃安排／情境氣氛／燈光營造／細節呈現／無微不至／社群行銷
brand identity / branding / logo design / branding services / food and beverage / cup design / menu design / poster design
