2021年

A BOUTEA 花斑茶社

A BOUTEA, a growing Hong Kong boba tea brand, has created an unprecedented buzz by combining Taiwanese beverages with Hong Kong creativity. Although the previous design had become a point of discussion, its application was inconsistent across franchisors. Due to this, OCTOSHIP and A BOUTEA decided to rebrand the store in order to create a cohesive brand identity. We created a whole new brand identity system for the brand along with a brand guide to ensure that all the branches can correctly apply the identity across all the chains. By rebranding, the brand reputation of A BOUTEA can be increased and the possibilities of future global chains will be easier to attain.

If you are in need of any branding services for your business, please contact us and we can help make your business idea a reality!