AMAII｜Brand Design
AMAII啊！螞蟻手作烘培｜品牌設計
2024年
Client:
AMAII啊！螞蟻手作烘培
The name "AMAII" is not only a homophony of the Japanese word "sweet", but also the Chinese word "Ah! Ant". The ant's instinct to select natural raw materials contrasts with the brand's main concept of pure ingredients and natural sweetness. Interesting homophony and handmade elements present simplicity. Maybe, while enjoying the snacks, you may accidentally find greedy ants sneaking around!
想到螞蟻時、總會與甜味聯想在一起，但牠們其實也是揀選天然食物的小能手！
「AMAII」的名字除了是日文「甜味」的諧音，同時也是「啊！螞蟻」的驚呼聲；以螞蟻揀選天然原料的天性，與品牌主打的用料純粹、自然甘甜的概念相襯，藉由趣味諧音與手作/手寫的元素呈現出手作的樸質。
也許、在享用點心時也會意外地發現饞嘴的螞蟻悄悄出沒也說不定！
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Chen Chu Xuan
Portfolio - Chen Chu Xuan
【品牌設計】【包裝】（餐飲業）食品／食品製造／餅乾／費南雪／點心／螞蟻／甜味／甜點／甜食／視覺設計／品牌規劃／插畫設計／日文／自有品牌／台灣品牌／手作／印刷品／包裝設計／食品包裝／色彩規劃／粉專首圖／下午茶／溫暖／網美／曲奇餅乾／天然
brand design / packaging / catering industry / food / food manufacturing / biscuits / fei nanxue / snacks / ants / sweetness / desserts / sweets / visual design / brand planning / illustration design / japanese / private brand / taiwanese brand / handmade / printed / packaging design / food packaging / color planning / pink album first picture / afternoon tea / warmth / internet beauty / cookies
