Chemical Catalogue Series Design

化學工業集團｜系列型錄設計

2021年

Client:

知名化學工業集團

CCP group's outstanding R&D capacity has led itself into the way to a global-leading manufacturer. The preliminary design proposal uses a graphic illustration of an electrical cable wrapping around the world to convey the ductility and rigidity of the cables, allowing customers to directly associating the imagery with the content upon receiving a brochure. The final version of the design has gone through various discussions and changes to best fit the client’s needs. The designer uses vibrant colors to tie the series together, and create a livelier style. The illustrations have also been replaced by 3D rendered images to further emphasize the products of the company in a realistic manner, making it easier for customers to directly associate with the products being offered.

本客戶在優秀的研發製造下，逐年積累的技術已成功研發上百種產品，構成完備的垂直及水平整合產品鍊。以科學與化學為基底的卓越實力，躋身主要國際製造商。原先提案的設計使用了光纜從地球延伸出來的創意插畫，適合表現光纜松套極佳的延展性與剛性，讓客戶拿到簡介就感受到長春產品的特性。最終版則透過了討論更改創造出最適合客戶的方案。設計師選擇使用顏色表達每一本簡介，更帶來活潑亮眼的風格。為了保留光纜從地球延伸出來的概念，我們套用了3D 建模圖來代替，用更直接的方式傳達每一版簡介的內容。