DAYLIGHT PLANTS｜Brand Design
陽光美錦｜品牌設計
2023年
Client:
陽光美錦多肉坊 DAYLIGHT PLANTS
DAYLIGHT PLANTS is a succulent planting brand. This time, not only the brand vision, but also the brand concept and application design have been re-planned to create a professional brand that conforms to the brand image.
"Warmth" and "closeness" have always been the main brand concepts conveyed by DAYLIGHT PLANTS. It is the biggest challenge of this proposal to make a difference from the existing brands in the same industry.
陽光美錦為多肉植物植栽品牌，很高興在與龍舌蘭們培養感情的期間能夠接到他們的委託。這次不僅是品牌視覺，連同品牌概念以及應用設計也重新規劃，打造出一個符合品牌印象且專業的品牌。
「溫暖」與「親近」一直都是陽光美錦主要所傳遞出的品牌概念，需要與現在同業品牌做出差異是本次提案的最大挑戰，在標誌的設計想法上，不僅結合了「光」字，也將植物所需的土石、陽光光斑的意象結合進去，成功的將品牌差異化拉出。更是重新將「陽光美錦多肉坊」縮減為「陽光美錦」，並搭配上「DAYLIGHT PLANTS」，象徵晨光的溫暖。
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Zhong-Han Xu
Portfolio - Zhong-Han Xu
【品牌設計】【印刷】（精選）龍舌蘭／景天／百合／塊根／品牌設計／植物／週邊設計／石蓮／仙人掌／多肉植物／LOGO設計／名片設計／植栽／盆栽／鹿角蕨／花牌／品牌形象／市集／展覽／品牌整合／創意發想／貼紙設計／多款提案／網購／社群社團／應用設計
brand design / printing / agave / sedum / lily / root / plant / peripheral design / stone lotus / cactus / succulents / logo design / business card design / planting / potted plants / staghorn fern / flower card / brand image / bazaar / exhibition / brand integration / creative ideas / sticker design / various proposals / online shopping / community associations / application design
