FENG MING Brand Design
鳳茗閣｜品牌規劃設計
2019年
Client:
FENG MING group 鳳茗閣
FENG MING is a new brand of tea shop. The client wants their FENG MING looked like a street fashion brand, therefore OCTOSHIP created a hexagon logo which could easily be applied on different products and materials. From naming the brand, setting style, target audience to every brand building step, OCTOSHIP fully participates the discussion then generates a proper brand visual for the client. 'FENG' means 'Chinese phoenix' and 'MING' means 'singing'. We expect the brand to become a mighty phoenix, which is nonesuch in tea profession.
『以流行的手法來妝點新的搖茶品牌，藉以拉近與年輕人的距離』 八號飛船想藉由較為新穎的手法，來操作這個新的茶飲品牌，讓廣大的搖茶愛好者，能在眾多的搖茶品牌中，喝出屬於自己的風格。在命名上以強調東方柔美的鳳為主，並棲息於閣樓品茗，也有著於閣樓販售茗茶，品質如鳳的含意。 從客戶開店有品牌形象的需求，到品牌定位、命名、設計執行，皆由八號飛船主導，並為其量身打造。
一個成功品牌，是有著獨到性格且能自我延伸，八號飛船對於打造品牌的標準始終如一，我們想讓客戶變得更有趣、更獨樹一格！
Design - OCTOSHIP
Graphic Design - Chloe Chen, Aaron Liao, Ching Chen
Project Management - Johnson Xie
Model Photography - Brad Wu (Brad Wu Photography)
【品牌設計】【海報】【攝影】【插畫】（餐飲業）（精選）／中國／青年創業／飲料店／手搖店／時尚年輕服飾／創新創意／特色飲品／中國揚州／網美網紅／街頭塗鴉／潮流文化／外拍／男女模特兒／命名定位／企劃執行／LOGO標準字／千越大樓／老帽棒球帽／紙杯貼紙／菜單卡片／包裝盒／禮品袋／茶葉罐／茶包袋／年節禮品／精美草圖發想／印刷製作／網板絹印／雜誌海報／商業攝影／氣氛營造／合成修圖
brand identity / food and beverage branding / t shirt design / promotional design / packaging design / menu design / logo design
