FLOW Language Brand Design and Proposal

福樂大語文｜品牌設計與提案

2019年

Client:

FLOW Language Institute 福樂大語文

When you was a client, did you feel your entrusted designers cannot meet your needs? Or did each design proposal from them look similar and under your expectation? Please check what OCTOSHIP did for our clients. In the project meetings, we would listen carefully and analyze deeply to realize clients demand totally. After we generalized the discussion OCTOSHIP will set several proposal routes with various graphic styles and points of unique. Every route contains different S/W/O/T, what we do is explain it to clients and find out the most fitting design for them.

This project Client, Flow Language Institute, is a professional language tutoring center. We divided the cooperate philosophy of client into three main parts which then became brand design routes individually.
1. Chinese language is broad, deep, and ancient. The traditional calligraphy might be a good design element.
2. The client believes learning could be a thing of happiness to every child. We could use bright graphic to represent 'happy'.
3. Learning is never end like a river. So 'water' is also can become a symbol for this brand.

A well communication among designer and client is a crucial part in target finding, knowing both thoughts, then have confident in each other. That is the key point to generate a good design.

每每設計師的堅持都不符合您的設想？又或每次的提案都大同小異未達期望？那請看看我們為客戶的規劃，在討論的過程中我們會深入瞭解客戶的需求，有很多需求在畫面上將可能會是相斥的，那經過解說讓客戶理解後，我們會設定出不同的風格主題做提案，分析出遠中近目標的優劣勢再讓客戶選擇，進而達到客戶最理想的期望。

福樂大語文，源於英文Flow。一家專業的中小學語文教學研究和培訓機構。以此為例，我們將客戶的需求拆解為三大部分來提案。如下：
1. 中文博大精深且歷史悠久，希望能用傳統書墨來呈現。
2. 因專注而優秀，為學習而快樂為主軸，強調趣味學習。
3. 學海無涯，藝文的傳承更是川流不息源源不絕的。

我們相信好的溝通能更加了解目的需求，協調是讓彼此的認知能更有共識，再加上彼此良好的配合與合作關係，才能擦出真正發揚品牌光芒的火花。