Goodlux｜Branding Design
Goodlux｜品牌設計
2026年
Client:
Goodlux
The GOODLUX TOOLS logo is built around the letter “G,” combining angular structures with precise curved proportions to create a clamp-inspired form that symbolizes strength, stability, and precision. The overall design emphasizes mechanical aesthetics and structural balance, reflecting the brand’s professional and reliable identity.
The name GOODLUX combines “Good,” “Lux,” and “Good Luck,” representing quality, premium value, and positive energy. More than a tool brand, it symbolizes a dependable partner that supports users through every task and creation.
GOODLUX TOOLS 的標設計以宇母「G」為核心造型,透過轉折結構轉化為半丁型輸廓,结合六角形的穩定結構與棚圆比例的情準控制,形塑鉗具般的握持意象,象徵在操作時所需的力量、穩定與準確度。造型強調結構與機械美感,傳遞專業、可靠值得信頼的品牌精神。
名稱GOODLUX融合Good(品質)、Lux(高級威與光)與Goodluck(祝祝福)之意,延伸兼其實用價值與正向能量的品牌內涵。標誌不僅代表高品質工具的功能表現,更象微為使用者帶來順利作業與長久陪伴的專業夥伴形象。
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Shu Qi Yang, Lyne Hu
Portfolio - Jun Ying Wu
【品牌設計】工具設計／工業設計／品牌設計／LOGO設計／機械美學／五金工具／專業工具／工具品牌／品牌識別／字母標誌／G字母設計／鉗具意象／結構設計／六角形設計／工業風格／現代工業／金屬工具／工具視覺／品牌形象／專業形象／穩定結構／精準工藝／可靠品質／高品質工具／工具開發／企業識別／視覺系統／品牌概念／機械結構／GOODLUX TOOLS
Branding Design / tool design / industrial design / brand identity / logo design / mechanical aesthetics / hardware tools / professional tools / tool branding / visual identity / letter logo / G logo design / clamp inspired design / structural design / hexagon structure / industrial style / modern industrial / metal tools / tool visual design / brand image / professional identity / stable structure / precision craftsmanship / reliable quality / premium tools / tool development / corporate identity / visual system / brand concept / mechanical structure / GOODLUX TOOLS
