Jia Fan Da｜Packaging Design
呷飯大｜冷凍即時包包裝設計
2025年
Client:
呷飯大 Jia Fan Da
Jia Fan Da is a frozen hot pot meal brand that focuses on ready-to-eat convenience.
For this project, we developed the complete packaging design by featuring the brand’s exclusive mascot, “Mao-Mi,” as the visual centerpiece. Surrounded by playful illustrations of fresh hot pot ingredients, the packaging conveys the product’s core values — delicious, convenient, and cute.
The overall visual style is warm and friendly, aiming to create emotional resonance and a sense of local familiarity with consumers. The design not only enhances brand recognition but also appeals to both young audiences and family-oriented customers at first glance.
呷飯大是一款主打冷凍火鍋即食包的品牌，這次我們協助打造整體包裝設計，運用品牌專屬吉祥物「貓覓」作為視覺主角，融合豐富的火鍋配料插畫，傳遞產品「好吃、方便、可愛」的核心印象。整體視覺風格活潑親切，建立消費者的情感連結與地方親切感。設計不僅強化品牌辨識度，吸引年輕族群與家庭客層的目光。
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Qian-Yu Lin
Portfolio - Qian-Yu Lin
【包裝】【插畫】冷凍食品設計／火鍋即食包裝／即食料理設計／品牌視覺／插畫風格包裝／食品吉祥物／角色包裝設計／商品攝影／冷凍料理品牌／可愛風格設計／插畫角色設計／食品品牌包裝／台灣火鍋品牌／快速料理設計／家庭料理選擇／年輕族群喜愛／鮮食調理包／品牌識別設計／地方風味視覺／商品形象設計／插畫角色應用／即食餐設計／插畫風格延伸／食品角色設計／品牌故事視覺化／親切感設計／食品行銷視覺／台語風味設計／親子料理設計／角色導向包裝
frozen food design / hot pot meal packaging / ready-to-eat branding / brand visuals / food illustration / character packaging / cute visual style / food mascot / product photography / illustrated label / frozen meal kit / illustration-based packaging / brand identity / family meal concept / youth-friendly branding / Taiwan hot pot brand / convenient meal design / mascot visual system / local flavor identity / product visual storytelling / character-driven design / instant food branding / visual illustration style / food character system / storytelling in packaging / approachable visual tone / bilingual food design / casual dining appeal / mascot-based packaging / fresh food concept
