KANOX｜DM Design
開廣消防｜DM設計
2025年
Client:
開廣消防 KANOX
This project was commissioned by Kaiguang Firefighting for their brand "Super Armor," focusing on a series of promotional DM (direct mail) designs showcasing professional firefighting and protective gear. Centered around the brand’s core message, “Armed First,” the visual design conveys strength, reliability, and professional protection.
The overall design adopts deep red and charcoal black as the primary color palette, symbolizing resilience, passion, and safety. Sharp geometric accents and smoky textures further emphasize the brand's identity rooted in fire defense and frontline readiness. Each visual prominently features product photography and models in action-ready poses, reinforcing the functional and professional image of the gear. The layout maintains a clean, modern structure to clearly communicate product features and specifications, ensuring easy reference and practical usage.
本案為開廣消防品牌「Super Armor」系列所委託之產品型錄設計，針對多款專業消防與防護裝備製作系列化宣傳DM，風格以品牌核心精神「Armed First」為主軸，融合堅實力量與高專業感，打造具有識別性的視覺形象。
整體設計選用深紅與炭黑為主色，象徵堅毅、熱情與防護，搭配幾何切角與煙霧質感，強化品牌的防火、戰鬥定位。主視覺以裝備實拍與模特穿著照為主，呈現產品在實戰情境中的專業形象。資訊架構則採簡潔排版，強調產品特色與材質規格，利於目錄使用與快速傳遞。
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Ching Chen
Portfolio - Lyne Hu
【型錄】（約瑟夫）（獨家合作）消防裝備／防護裝備／消防服／防火服／救援裝備／工業安全／消防器材／阻燃衣／野地救援／結構式消防服／戰術裝備／安全服飾／緊急設備／品牌形象／制服設計／消防員服裝／高能見度服飾／行銷素材／產品型錄／消防安全／裝備展示／技術裝備／防護衣／安全設備／消防救援／工業服裝／品牌推廣／專業裝備／救災服飾／消防產品
exclusive cooperation / firefighting gear / protective equipment / firefighter suit / fire-resistant clothing / rescue equipment / industrial safety / firefighting tools / flame retardant wear / wildland rescue / structural firefighting suit / tactical gear / safety apparel / emergency equipment / brand identity / uniform design / firefighter clothing / high visibility wear / marketing materials / product catalog / fire safety / gear showcase / technical gear / protective clothing / safety devices / rescue operations / industrial wear / brand promotion / professional gear / disaster response wear / firefighting products
