LAZYPAW｜Brand Design

2024年

好吃懶作 LAZYPAW

Taking your lazy nature to the extreme is the motivation to find a good way!

They have launched fresh food packets that retain the original ingredients. They use Taiwanese local nutritionally balanced ingredients to make healthy and delicious raw meat, which seals in various nutrients needed by pets and is a delicacy that conforms to the most primitive hunting instinct. Adhering to the original intention, we strictly control the formula design, source of ingredients, and manufacturing process. Only human food grade standards can be eaten by furry children who are as close as family members!

This collaboration attempts a relaxed and cute style to make pet food more relevant to life. The proposal also highlights the contrast of laziness and warm hand-drawn lines, allowing consumers to feel a friendly atmosphere and as if they are reminded of themselves by looking at the vision. Let your beloved pets eat the best food lazily!