MEMIL Brand Design

MEMIL｜品牌規劃

2019年

Client:

MEMIL 創略

MEMIL means 'Ninja rider', 'a speedster'. For us it doesn't matter if you are a pro rider or a adventurer just taking the extra mile to achieve passion for speed and the sport of cycling. No matter what level you are on, everyone can ride a bike and run until the sweat runs and the lactic acid sprays.

So regardless if you want to zigzag between the trees in the forest or between pedestrians on the bike path or go for the win in a major race. There is a ninja in each one of us. Welcome to the Ninja family.

『歡迎加入忍者家族』 MEMIL，新興瑞典自行車品牌。無論你是專業車手，或是一位有著冒險精神的素人玩家，你都能在MEMIL的產品上找到純粹的速度熱情與騎乘樂趣。在山與海、森林與大地之間，自由自在徜徉，是MEMIL所想提供給各個「忍者」騎士們最好的體驗及享受。

客戶來自瑞典，在北歐的極簡美學觀下，也要求具備好記的特質。如此挑戰讓八號飛船嘗試了一個個草案，經過一次次討論，終將「宛如利刃切開了風」化為一俐落標準字。加上忍者手裏劍點綴，讓形象更深刻。由此延伸出的頭管標及貼紙，皆使品牌氛圍更加明確。