Micro Program｜Key Vision Design
微程式資訊｜主視覺設計
2026年
Client:
Micro Program
Featuring graduating university students entering the workforce as the visual protagonists, the design integrates Microprogram's technology into everyday urban life through character-driven storytelling. This approach transforms technology from an abstract concept into a familiar presence woven into daily experiences.
By presenting relatable environments and characters, the visual narrative naturally guides students to understand the company's identity. Through exploration and interaction, they build brand awareness and affinity, showcasing Microprogram as a company that is deeply connected to everyday life and committed to nurturing future talent.
以「即將進入職場的大學生」作為視覺主角，將微程式的技術應用融入城市日常，透過角色敘事建立情境連結，讓科技不再只是抽象的技術，而是生活中隨處可見的存在。
整體設計希望以熟悉的場景與角色，引導學生自然理解企業定位，並在探索與互動的過程中，建立對品牌的認識與好感，展現微程式貼近生活、重視人才培育的企業形象。
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Lyne Hu
Portfolio - Lyne Hu
【插畫】【海報】品牌形象／企業形象／品牌識別／科技品牌／微程式／科技企業／校園徵才／校園招募／企業招募／職涯探索／大學生／職場新鮮人／青年人才／人才培育／企業文化／品牌體驗／角色敘事／情境體驗／城市生活／智慧生活／數位科技／科技應用／互動體驗／創新科技／品牌行銷／企業價值／未來職涯／品牌視覺設計／展覽視覺／插畫設計
Brand Identity / Corporate Branding / Brand Experience / Technology Company / Microprogram / Tech Industry / Campus Recruitment / Graduate Recruitment / Employer Branding / Career Exploration / University Students / Young Professionals / Talent Development / Future Workforce / Corporate Culture / Digital Innovation / Smart Technology / Technology Application / Interactive Experience / Urban Lifestyle / Character Storytelling / Narrative Experience / Human-Centered Design / Brand Communication / Innovation / Corporate Values / Campus Engagement / Visual Identity Design / Exhibition Design / Illustration Design
