MILLE RICH HOTEL｜Branding Design
千富大飯店｜品牌設計
2025年
Client:
MILLE RICH HOTEL
“A perfect journey is like a frame of scenery captured in its entirety.”
Located in Taitung, Chien-Fu Hotel carries deep meaning: “Chien” (千) symbolizes vastness and brilliance, while “Fu” (富) combines the ideas of home (宀) and abundance (畐), representing comfort, fulfillment, and prosperity.
The brand logo blends natural landscapes with the letter M from its English name, inspired by Taitung’s first sunrise and surrounding mountains. The form also echoes the Chinese character for “person” (人), symbolizing warmth and hospitality. Together, it conveys the hotel’s vision of offering guests a rich, diverse, and refreshing stay away from the bustle of the city.
「 一趟完美的旅行，如一幀風景盡收眼底 」
千富大飯店位於台東，「千」十的百倍，比喻數字甚大，有光色盛貌之意；「富」是會意字，由宀及畐組成，宀的意思是居住的房子，畐的意思是盛裝飲食的容器，兩者的結合，則象徵一個人安居於室，豐於飲饌，是一種由內而外的豐盛與滿足。
品牌標誌以景物，結合英文名稱字首M，用台東代表的第一道曙光與山景相互搭配，結合飯店英文首字，與「人」字造型呼應人入千富不斷的好意象，讓品牌能帶給消費者遠離城囂外精彩豐富多樣貌的入住體驗。
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Shu Qi Yang
Portfolio - Shu Qi Yang
【品牌設計】飯店LOGO設計／品牌識別設計／視覺識別系統／飯店品牌設計／企業識別設計／品牌策略設計／高級感設計／品牌美學／設計靈感／品牌創意／專業設計團隊／字體設計／符號設計／幾何設計／標誌設計／色彩策略／品牌形象設計／品牌識別手冊／品牌定位設計／設計公司推薦／千富大飯店／Mille Rich 飯店／台灣飯店品牌／精品飯店品牌／台東飯店／景觀飯店／度假飯店品牌／豪華飯店品牌／飯店推薦／飯店品牌故事
hotel logo design / brand identity design / visual identity system / hospitality branding / corporate identity design / branding strategy / premium aesthetics / brand aesthetics / design inspiration / creative branding / professional design team / typography design / symbol design / geometric design / logo design / color strategy / brand image design / brand guideline / brand positioning / design agency / Mille Rich Hotel / Taiwan hotel brand / boutique hotel brand / Taitung hotel / scenic hotel Taiwan / resort hotel brand / luxury hotel brand / Taiwan hospitality / hotel branding case / hotel brand story
