Oricha｜Brand Design
Oricha｜品牌設計
2024年
Client:
Oricha 手搖飲專賣店
ORICHA, an oriental tea brand located in the UK, was co-founded by three founders who love tea drinking culture. They adhere to the spirit of craftsmen and combine their tea skills to carefully blend special teas rich in oriental heritage.
From the brand logo, the brand is built one by one into a complete overall brand vision, which is like the endless fragrance of tea, filled with elegant fragrance. Around the core of the brand, we used elements such as blue and white porcelain, tea cups, and oriental hanging scrolls on the application objects to enhance brand recognition while also injecting exquisite and interesting surprises!
座落於英國的東方茶品牌ORICHA 是由三位熱愛茶飲文化的創辦人共同創立，秉持著職人的精神結合上職人茶技，細緻地調配出富含東方底蘊的特色好茶。
從品牌標誌、逐一堆砌成完整的品牌整體視覺，
就宛如綿延不止的茶香般，瀰漫著高雅清香。
環繞著品牌的核心，
我們在應用物上使用了青花瓷、茶杯、與東方掛軸等元素，
增進品牌識別度的同時、也注入了精巧且富有趣味的彩蛋！
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Chen Chu Xuan, Ching Chen
Portfolio - Chen Chu Xuan
【品牌設計】【插畫】【攝影】【印刷】（精選）（餐飲業）國外品牌／產地／茶葉／茶包／濃縮／恐龍／高級享受／商品企劃／中文企劃／英文企劃／命名發想／品牌命名／LOGO設計／商品LOGO／多樣化選擇／英國／專屬標誌／自有品牌／珍珠奶茶／手搖飲／泡沫紅茶／LOGO標誌／包裝圖案設計／獨特性／連續圖案／品牌規劃／年輕化／品牌故事／台灣茶／青花瓷／東方元素／職人精神
brand design / illustration / photography / printing / catering industry / foreign brands / place of origin / tea / tea bags / concentrate / dinosaur / high-end enjoyment / product planning / chinese planning / english planning / naming idea / brand naming / logo design / product logo / various choices / uk / exclusive logo / private brand / pearl milk tea / hand shake drink / bubble black tea / logo sign / packaging pattern design / uniqueness / continuous pattern / brand planning / youth culture / brand story / taiwanese tea / blue and white porcelain / oriental elements / skillsman spirit
