Ruey Chang ｜Branding Design & Website Design
瑞昌彩藝｜企業識別設計＆網站設計
2025年
Client:
Ruey Chang
Ruey Chang, a professional packaging and printing manufacturer, has long been recognized for its precision and diverse production capabilities. The new corporate identity is built on the concept of “continuing tradition and embracing innovation.” Inspired by the initial R, the logo incorporates the printing “eye mark,” symbolizing quality and precision, while also resembling a factory structure that reflects Ruey Chang’s solid production system. The “eye mark” becomes a bright window, representing unique vision and continuous innovation. With a green gradient symbolizing vitality and sustainability, the new logo embodies Ruey Chang’s professionalism, innovation, and precision, projecting a strong foundation and forward-looking vision.
瑞昌彩藝作為專業的包裝印刷廠商，長年以精準的技術與多元的生產能力深耕產業。本次企業識別設計以「延續傳統、融入創新」為核心，標誌以字首 R 為基礎，融入印刷中常見的「電眼」意象，象徵品質與精準，同時形成如廠房般的結構，展現企業穩健的生產體系。而電眼位置化為「明窗」，寓意瑞昌彩藝獨特的慧眼，能洞察色彩的豐富層次並持續創新。色彩運用上以綠色漸層表現活力與永續，延伸應用則以紙張翻折的動態意象，呼應品牌在印刷與包裝上的層次感。新標誌不僅是視覺符號，更承載瑞昌彩藝專業、創新與精準的品牌精神，象徵企業以深厚實力與前瞻視野迎接未來。
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Zhong-Han Xu, Jea Liu, Shu Qi Yang
Portfolio - Zhong-Han Xu
（精選）【企業識別】【品牌設計】【印刷】【網頁】瑞昌彩藝／企業識別設計／品牌識別／包裝印刷／專業印刷／印刷設計／Logo設計／視覺識別／品牌設計／電眼符號／印刷工廠／創新設計／傳統與創新／綠色漸層／永續印刷／精準印刷／廠房意象／慧眼設計／品牌精神／色彩識別／專業品質／印刷產業／品牌形象／印刷技術／包裝設計／延展應用／現代設計／品牌重塑／視覺系統／未來視野
Ruey Chang / corporate identity / brand identity / packaging printing / professional printing / printing design / logo design / visual identity / brand design / eye mark symbol / printing factory / innovative design / tradition and innovation / green gradient / sustainable printing / precision printing / factory imagery / bright window / brand spirit / color identity / professional quality / printing industry / brand image / printing technology / packaging design / extended applications / modern design / brand renewal / visual system / forward-looking vision
