SUMA+ Brand Design and Process
精品級茶葉｜幕後提案過程
2021年
Client:
SUMA+
suma+ is a tea brand, that sources their tea from the all around the world. suma+ redefines what a good cup of tea is, by combining a variety of flavors that complement one another to create a combination of the richest flavors, guiding tea drinkers to experience a whole new tea brewing experience.
This is the brand design we did for suma+, showcasing the whole process from scratch! The initial steps of the brand design began with naming the brand, using the brand’s core values to create a custom and unique name to fit the brand. After the name was finalized, we came up with logo designs that best represent the brand. You can check out the whole process below from naming to finalized logo!
If you are in need of any brand identity design, logo design, or brand naming services, feel free to contact us!
SUMA+ 嚴選各地茶葉，每片茶葉都蘊藏天地，將四方風味淬鍊封存。啜一口茶猶如倚窗望茶，茶香繚繞，感受箇中滋味。提案時我們採用「線條款」、「色塊感」及「文字款」作為品牌是覺得策略，並從討論中步步深化出理想的樣貌。
現在，藉由一頁頁閱覽，你也能體驗我們的提案過程！有任何設計品牌、規劃品牌的需求，歡迎與我們洽詢。
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Baily Bai, Wan-Zhen Lyu
Portfolio - Tina Wang
【提案類型】【品牌設計】（餐飲業）貿易／產地／茶葉／茶包／濃縮／火山／高級享受／商品企劃／中文企劃／英文企劃／命名發想／品牌命名／LOGO設計／商品LOGO／多樣化選擇／通路量販／專屬標誌／代工轉型／自有品牌／自產自銷／台中創業／中部創業／LOGO標誌／包裝圖案設計／獨特性
brand identity / brand identity design / logo design / logo design services / personalized branding services / naming / brand naming / business naming / logomark design studio / packaging design / packaging design / product packaging design services / custom logo design / logo design process / graphic design services / design studio taichung
