TAYA 2019 Catalog Design

大亞鏈條｜2019年型錄設計

2019年

Client:

TA YA CHAIN CO., Ltd 大亞鏈條

TAYA chain co., ltd. is a professional Taiwan-based bicycle chain producer and brand. The chain products from TAYA are world-famous for its outstanding quality and advanced technologies. TAYA pursues the goal of perfection at every moment, in the meanwhile it takes 'eco' action into deep concern. The 2019 catalog we designed for TAYA extends the eco thinking from a brand philosophy to the visual elements. We also set the meanings for each character like 'E = Enjoy', 'C = Chain' and 'O = Odyssey'. The whole catalog is telling 'a journey to make the great chain with positive energy and enjoyment', and we hope all the readers could be a member of TAYA family after all.

大亞集團以鏈條深耕台灣，為世界自行車業界創下一項項傑出成就。追求卓越的同時，也不忘對於環境的照顧，秉持著綠色環保的意識。延續此精神，此次型錄提案以生態環保的簡寫「ECO」作為發想主軸，將現有「ECO」拆開成三個單字-「ENJOY（享受）」、「CHAIN（鏈條）」、「ODYSSEY（漫長探索過程）」。以此三單字強調大亞鏈條的正能量以及環境維護意識。八號飛船組織了攝影天團，只為客戶提供質感優異的外拍攝影，讓工廠、辦公空間搖身一變成為職人的聖域。一幅好的影像能說出更多企業背後的精神。別猶豫，來聯絡八號飛船吧！