Wowprime｜2025 New Year Dishes Catalog Design
王品集團｜2025中式年菜文宣設計
2025年
Client:
王品集團
We are honored to cooperate with Wowprime and participate in the production of promotional materials such as the 2025 New Year's dish catalog. In order to achieve high-quality results, 100% professionalism and enthusiasm are invested.
We carefully adjusted every detail to make the colors fuller and the composition more coordinated. We discussed and revised it repeatedly with Wowprime team to maximize the charm of the dishes. These pictures are not only a visual feast, but also a perfect interpretation of the brand spirit.
「從企劃到細節，只為呈現最完美的年味」
這次榮幸與王品集團的合作，參與「2025蛇年 功夫年菜 旋風上桌」型錄等文宣製作，我們再次深刻體會到什麼是「用心」。為了達到高品質的成果，飛船也投入了百分百的專業和熱情。
前期攝影企劃階段，與團隊一同探討每一道年菜的特色和情感價值＿「這不僅是餐點，更是團圓的象徵」。共四大品牌年菜與金蘭聯名菜色，為了每一道菜能完美呈現品牌調性，量身定制了拍攝主題與視覺規劃，小至碗盤道具大至整體版式氛圍，確保每一個畫面都能傳遞品牌想帶給受眾的溫暖與新年的美好。
王品團隊及攝影師用鏡頭細膩捕捉每一份佳餚的質感，從燈光布置到擺盤角度，每個細節都經過反覆推敲。只為讓每一張照片看起來不僅美味，更充滿年節回家團圓的溫馨。
而最後在後期修圖上，更是讓視覺再次升級的關鍵。我們精心調整每一處細節，讓色彩更飽滿、構圖更協調，與王品團隊反覆討論修改，將菜品的魅力發揮到極致。這些畫面，不僅是一場視覺饗宴，更是對品牌精神的完美詮釋。
能參與這樣一個專案，是我們的榮幸。從前期到後期，每一個環節都凝聚了我們的心血，也希望這份用心能讓大家感受到家的溫度與團圓的幸福！新年快樂！
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Shu Qi Yang, Zhong-Han Xu
Portfolio - Shu Qi Yang
【型錄】（餐飲業）（精選）年菜／型錄設計／餐飲文宣／節慶餐點／美食攝影／食品品牌／廣告設計／食品行銷／年菜型錄／文宣品／覆熱說明／攝影後製／貼紙／包溫袋／銀箔袋／提袋設計／字體設計／系列稿／攝影企劃／色彩規劃／版面編排／圖文編排／中式臺菜／經典／高奢感／精品感／團員／歡慶新年／新年快樂／春節
catalog / catering industry / new year dishes / catalog design / catering promotions / festival meals / gourmet photography / food brands / advertising design / food marketing / new year dishes catalog / promotional products / reheating instructions / after photography production / sticker / warmth bag / silver foil bag / bag design / font design / series draft / photography planning / color planning / layout arrangement / graphic arrangement / chinese taiwanese cuisine / classic / high luxury / quality feeling / members / celebrate the new year / happy new year / spring festival
