YIHOGET｜Branding Design
怡和綠電超商｜企業識別設計
2025年
Client:
怡和綠電超商
This corporate identity design centers on "green electricity service," transforming the values of environmental protection, sustainability, and stable power supply into a systematic visual language based on the brand's philosophy. The design not only emphasizes the recognizability of the identity itself but also considers the brand's scalability across different contexts and applications, establishing a consistent and usable visual architecture.
Visually, the integration of color, graphics, and layout symbolizes the cleanliness, circularity, and fluidity of green electricity sources, while conveying the company's role as a green electricity supply service provider connecting power generation and consumption. The design language is both rational and approachable, making green energy not just an abstract concept but a service that can be understood, trusted, and practically utilized.
The overall corporate identity system extends to various brand carriers and practical scenarios, including documents, promotional materials, digital interfaces, and physical applications, ensuring a consistent brand tone across different media. Through systematic design planning, the green electricity concept is not merely a slogan but is concretely implemented in the brand image and daily communication, demonstrating the company's commitment to and action towards sustainable development.
本次企業識別設計以「綠色電力服務」為核心，從品牌理念出發，將環保、永續與穩定供電的價值，轉化為具系統性的視覺語言。設計不僅著重於識別本身的辨識度，更思考品牌在不同情境與應用項目中的延展性，建立一套能長期使用、具一致性的視覺架構。
在視覺表現上，透過色彩、圖形與編排的整合，象徵綠電來源的潔淨、循環與流動性，同時傳達企業作為綠電供應服務單位，連結發電端與用電端的角色定位。設計語彙兼具理性與親和力，讓綠色能源不再只是抽象的概念，而是可被理解、信任並實際運用的服務。
整體企業識別系統延伸應用於各式品牌載體與實務場景，包含文件、宣傳物、數位介面與實體應用等，確保品牌在不同媒介中皆能維持一致調性。透過系統化的設計規劃，讓綠電理念不只停留在口號，而是具體落實於品牌形象與日常溝通之中，展現企業對永續發展的承諾與行動力。
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Zhong-Han Xu
Portfolio - Zhong-Han Xu
【企業識別】【網頁】企業識別設計／品牌識別系統／綠色電力／綠電服務／永續能源／環保品牌／能源品牌設計／電力服務品牌／企業形象設計／品牌視覺系統／永續品牌／ESG 視覺設計／能源產業設計／綠能形象設計／品牌延展應用／系統化設計／視覺整合／品牌規劃／電力供應服務／綠能企業／低碳能源／循環能源／品牌識別延伸／數位介面設計／品牌應用設計／企業永續溝通／綠電品牌形象
Corporate Identity Design / Brand Identity System / Green Energy / Green Power Service / Sustainable Energy / Environmental Branding / Energy Brand Design / Power Service Branding / Corporate Visual Identity / Brand System Design / Sustainable Branding / ESG Visual Design / Energy Industry Design / Renewable Energy Branding / Brand Extension Design / Systematic Design / Visual Integration / Brand Strategy / Green Power Supply / Renewable Energy Company / Low-Carbon Energy / Clean Energy / Brand Identity Application / Digital Interface Design / Brand Applications / Sustainability Communication / Green Energy Brand
